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Beach Bunny in Chicago in January From left: Alvarado, Trifilio, Vaccaro, Henkels. After collaborating with a friend in a folk duo called Fingers X Crossed in college, Trifilio began uploading her raw solo recordings to Bandcamp under the moniker Beach Bunny. Around the same time, she met Henkels when she stumbled upon him at a house show. Trifilio, Vacarro, and Henkels are all recent graduates of Depaul University, where the singer studied journalism, reporting on the local Chicago music scene that she herself became a part of throughout college. Online, the band offers contests to win Beach Bunny-branded roller skates, and their merch store includes Beach Bunny fanny packs and Band-Aid dispensers.
On the video-sharing platform TikTok, there are nearly seventy-four million posts hashtagged promqueen. Hundreds of thousands of these are set to a track of the same name, from , by a young indie-rock band from Chicago called Beach Bunny. TikTok, which encourages users to post short, surrealist interpretations of memes and dance moves, has become an incubator of musical talent, or at least of persona and digital acumen. The song dramatizes teen-age self-doubt and has the inverse effect of a pep talk. In one, a young woman presents an array of prom dresses, prompting her followers to help her decide which to buy. One user attempts to follow a Bob Ross painting tutorial; another tries to cover up his face tattoos with makeup, sporting a sly grin.